Marketing and Technological Absorptive Capacities: Environmental Antecedents and Performance Outcomes in High-Tech Firms
By: Shoham A., Asseraf Y., Lev S., Fiegenbaum A.
Published in: Journal of Business-to-Business Marketing
SDGs : SDG 09 | Units: | Time: 2017 | Link
Description: Purpose: This article investigates marketing and technology absorptive capacities as distinct types of external knowledg (more…)