The paper “Value of Corporate Social Responsibility for Multiple Stakeholders and Social Impact – Relationship Marketing Perspective” by Prof. Aviv Shoham, from the School of Business Administration, in the Journal of Business Research delves into the strategic impact of Corporate Social Responsibility (CSR). The study shows that by aligning CSR efforts with employee‐focused initiatives and societal trends like diversity and inclusion, relationships with customers and employees are enhanced, benefiting both society and business. The findings emphasize targeted CSR efforts for specific stakeholders and highlight differences between Small and Medium-sized Enterprises (SMEs) and larger firms in their approach to relationship quality.