Hoarding and Frugality Tendencies and their Impact on Consumer Behaviors

By: Shoham A., Gavish Y., Akron S.
Published in: Journal of International Consumer Marketing
SDGs : SDG 12  |  Units: Social Sciences  | Time: 2017 |  Link
Description: Frugality and hoarding represent underresearched consumer behaviors with far-reaching consumption implications. This stu dy explores the extent to which personality and cultural antecedents of consumers' frugal and hoarding behavioral tendencies overlap. It further explores the extent to which frugality and hoarding affect impulsive and compulsive buying behaviors. A structural equation model technique was used. The results show negative, significant relationships between frugality and both impulsive and compulsive consumer behaviors, as well as positive and significant relationships between hoarding and both impulsive and compulsive consumer behavior. It further provides implications for marketing management and marketing policy. © 2017 Taylor & Francis Group, LLC.